Digital Marketing Articles


Questions and Answers

Often times when I am talking with a prospect about a new project, I come across the same questions. I thought I’d share a list of the ones I hear the most. If you have additional questions for me regarding working together, I would love to hear from you. Feel free to comment on this …

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What Do Search Engines Look For?

Search engines index content on the web with computer programs called “bots,” which move through websites by “crawling” from link to link. In order to provide the most useful search results, search engines assess pages in terms of relevance and popularity. Relevance: The relevance of content on a site depends on how closely it matches …

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Before You Pass on a Website, Read This

If you find yourself asking, “Do I even need a website?” The answer, in a word, is “Yes”. Sorry, but it is 2011. Your customers use the World Wide Web every day, and most probably have websites of their own. It’s where people expect to find you nowadays. Don’t rely on traditional forms of advertising, …

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