October 1st. The start of the 4th quarter of 2019. And a new beginning for this business. Hello and welcome. My name is Jeff Mackey, and I’ve been running Refine Your Website (SIX15 Solutions, LLC) has a “side business” to my day job since 1999. That all changed on Friday September 13th (no coincidence there …
Say you love working with WordPress, or love working with Squarespace, or love working with Shopify. Pick a technology platform; it doesn’t really matter. Being an expert in your craft does not make you an entrepreneur. As a kid I loved playing with Lego bricks. The bigger the Lego set, the better. I’d make entire …
Here’s the Part of Being an Entrepreneur That No One Tells You About Continue Reading »
When I first starting making websites for clients, I would take on almost any type of project. And like most web designers, I was under charging and not realizing it. People in our industry tend to be tech focused first and not business focused. We don’t fully understand the proper way to run businesses, to …
I Don’t Offer Discount Codes or Promotional Pricing. On Purpose. Continue Reading »
I’d like to think that with each new successful website project, whether it’s for an existing client or a new client, I learned something new. The key of course is to take that new knowledge and merge it into my process, and better yet form new habits for continual improvement. One lesson I am always …
A Few Quick Lessons Learned From You, The Customer Continue Reading »
Communicate. Communicate. Communicate. If you as my client have to ask me for a status report or an update in the project, then I have failed you. When I start a new client project, I have a list of tasks already defined — based on project type — in a template that I kick off …
When I first meet with new prospective clients, often the first or second question from them is, “What is SIX15?” or “What does SIX15 mean?” What is “SIX15”? Coming up with a company name and brand is surprisingly difficult. You can easily be paralyzed by over-analysis of the tiniest detail. Thinking of a unique yet …