How to craft a strategy
It’s easy, really. Just fill in the blanks: “To convince _____________ to use _____________ instead of __________ because _________________.”
Marketing
Before You Pass on a Website, Read This
If you find yourself asking, “Do I even need a website?” The answer, in a word, is “Yes”. Sorry, but it is 2011. Your customers use the World Wide Web every day, and most probably have websites of their own. It’s where people expect to find you nowadays. Don’t rely on traditional forms of advertising, …
Web Standards as a Tool, not a Goal
Do you know what Web Standards are? Chances are if you’re in the website development industry you do. Or should. But if you’re the typical client of a website development firm, you either have no idea what they are, or do and don’t care. I have been in the IT industry for a long time, …