Digital Marketing Articles

The Who, What and How for Non Profit Organization Websites

Even non profit organizations need a website. But how best to describe what you’re about and what you’re trying to accomplish with your efforts? Here’s a brief breakdown of the questions to ask yourself when thinking about  a website for your organization. What Are We Doing? What is the mission of your organization? This should …

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What Do Search Engines Look For?

Search engines index content on the web with computer programs called “bots,” which move through websites by “crawling” from link to link. In order to provide the most useful search results, search engines assess pages in terms of relevance and popularity. Relevance: The relevance of content on a site depends on how closely it matches …

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How to craft a strategy

It’s easy, really. Just fill in the blanks: “To convince _____________ to use _____________ instead of __________ because _________________.”

A little about SIX15, Jeff

When I first meet with new prospective clients, often the first or second question from them is, “What is SIX15?” or “What does SIX15 mean?” What is “SIX15”? Coming up with a company name and brand is surprisingly difficult. You can easily be paralyzed by over-analysis of the tiniest detail. Thinking of a unique yet …

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Before You Pass on a Website, Read This

If you find yourself asking, “Do I even need a website?” The answer, in a word, is “Yes”. Sorry, but it is 2011. Your customers use the World Wide Web every day, and most probably have websites of their own. It’s where people expect to find you nowadays. Don’t rely on traditional forms of advertising, …

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Website Development Project Pricing: Insight

If you’re a prospective client of SIX15 solutions for website design/development services and are concerned about money, please understand that while I am not out to gouge you on budget, you have to spend money to make money. My time is valuable, just like yours. I am trying to make a living by doing what …

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The Eleven Commandments of E-mail

I’m not sure who originally wrote this, so my apologies if it’s you and I didn’t ask to re-post it. Use email only when it’s the most efficient channel for your need. Never print your email. Send nothing over email that must be error-free. Never delete names from your address book. Never forward chain email. …

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Web Standards as a Tool, not a Goal

Do you know what Web Standards are? Chances are if you’re in the website development industry you do. Or should. But if you’re the typical client of a website development firm, you either have no idea what they are, or do and don’t care. I have been in the IT industry for a long time, …

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