Digital Marketing Articles

Avoid These WordPress Website Mistakes

If your website is powered by WordPress (and honestly, why wouldn’t it be?), then there are some important security considerations you have to take in order to make sure your website is hack-proof. The first is hosting. You know then cliche, “you get what you pay for”. Well, that especially applies to website hosting companies. …

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Caching Plugins and Security Plugins, Oh My!

In my humble opinion, the WP Rocket WordPress caching plugin is the best on the market, beating out all others on performance and ease of use. Secondly, again in my humble opinion, the iThemes Security plugin is the best on the market for WordPress security. That said, when you have both installed with the recommended …

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Your Website Visitors Need to See These Things On Your Website

Yes, there are literally thousands of great looking website designs available for purchase and download from places like Themeforest.net. You can have one of these designs up and running for your business, or better yet have one customized for your market, in a few weeks or less. However, the catch is you’re relying on the …

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website audit checklist

Does Your Website Pass The Test?

Having a website is not enough these days. You must keep an eye on its performance and regularly check to see if it’s giving you the return on investment you’re expecting. There are four areas to focus on to make sure your site is set up for optimal conversions: Offer Call to Action Form Trust Visual Hierarchy …

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Everyone has an opinion on freemium. Here’s mine.

Everyone has an opinion on freemium. Here’s mine.

Full Price or Free. That’s the advice I’ve heard about billing for client work. Working for family, friends, or a non-profit? Full Price or Free, no “discounted billing”. When you discount your full-price invoice, you’re cheating yourself, and cheapening our industry. I have done plenty of work for charity organizations in the past, and given them …

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You Can Save Money By Doing Yourself, But I Wouldn’t Recommend It

I grow tired of the premise that the budget for a business website of any size should be less than $3,000. There are too many fellow developers out there that may be good at what they do but have no business sense. I can say this because I used to be like that a few …

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Keys to a Successful Website

Having a website for your business is the most affordable yet most ignored tool in your marketing arsenal. I started SIX15 around the idea that the web can produce positive returns for modest investment. But the web will only work for your business if you put the effort in. And an attractive website is useless …

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wordpress premium and commercial plugins

Are commercial plugins worth it? Why?

The WordPress content management tool is licensed under the GPL, which means it’s open source, which means it is free to download, install, and use so long as you follow the guidelines of the GPL (not going to get into that here!). Directly related is the enormous collection of WordPress plugins that provide untold amounts …

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Google Analytics Reports You Should Be Paying Attention To

You have a website — great! — but are you tracking visitors and their behavior on your website? You should be, since having a website is sort of pointless unless you know how well it is or isn’t performing. Installing Google Analytics (free, by the way) on your website will give you more information than …

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How Much Does That Free WordPress Website Cost?

So most people know that the WordPress blogging software, or Content Management system, is free to download and use. And in fact WordPress-powered websites make up close to 20% of all websites currently on the Internet. Impressive. It is popular because of its easy learning curve and the fact that, well, it’s free. But is …

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