Digital Marketing Articles

Coronavirus questions and concerns

Hello! Like everyone else, I am monitoring developments regarding the coronavirus (COVID-19). As your trusted website marketing partner, I want you to know that I am taking all the recommended precautions for the safety and well-being of my family and customers. While my family is impacted by the closing of all Michigan schools over the …

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A New Journey Begins

October 1st. The start of the 4th quarter of 2019. And a new beginning for this business. Hello and welcome. My name is Jeff Mackey, and I’ve been running Refine Your Website (SIX15 Solutions, LLC) has a “side business” to my day job since 1999. That all changed on Friday September 13th (no coincidence there …

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Don’t Email Just Another Newsletter

Pia Silva recently published an excellent article on Forbes regarding company email newsletters, and how most of them simply suck. Despite the harshness of the article, she points out that email marketing STILL beats social media for ROI on customer outreach. Companies make the mistake of bundling up a bunch of links, or about us …

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Comparing Pricing Models

If you’ve ever researched a product, service, or productized service online you may have been presented with one, two or most likely three options on the pricing page of their website. Those options are typically titled something like ‘basic’, ‘pro’, ‘advanced’, or ‘bronze’, ‘silver’, ‘gold’. Additionally, those options list out what’s included for that option, …

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Do These Things If You Want Your Visitors To Leave

It’s 2017, so I’m assuming your business has a website in some form or another. But is that website helping your business or hurting it? Do you know? Well, if your website has images that won’t load, or take a long time to load, you’re frustrating your visitors. It’s been said that close to 40% …

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Refine Your Site is open for business

Let’s Work Together

Websites should work and be frustration-free. Refine Your Website challenges the typical web design experience by having a proven process. One that results in a website for your business that is easy to use, functional, and effective. Remember the three R’s from your childhood? “Reading, wRiting, and aRithmetic”: Well, in my world, here’s what it …

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SIX15 solutions is now Refine Your Website

I registered the domain in October 1999, and used it ever since as a place on the web for my business and all things I do with website design. SIX15 Solutions, LLC has been an official business since early 2003. I’ve been lucky enough to have worked with 130+ clients over the years, providing …

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Here’s the Part of Being an Entrepreneur That No One Tells You About

Say you love working with WordPress, or love working with Squarespace, or love working with Shopify. Pick a technology platform; it doesn’t really matter. Being an expert in your craft does not make you an entrepreneur. As a kid I loved playing with Lego bricks. The bigger the Lego set, the better. I’d make entire …

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Creating and Using My Own Baseline Theme? Not Anymore

A few years ago, when my WordPress-based website firm was ramping up business I found myself recreating the same template files over and over. Starting with the same base and customizing as needed for the specific client need. After a short while, I discovered Foundation by Zurb, a mobile-first HTML framework that is easily modified …

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