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Keys to a Successful Website

Having a website for your business is the most affordable yet most ignored tool in your marketing arsenal. I started SIX15 around the idea that the web can produce positive returns for modest investment. But the web will only work for your business if you put the effort in. And an attractive website is useless …

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Embracing Social Media: How it can benefit your business

I had the privilege to present to members of the Oxford Chamber of Commerce on March 11 about social media and how businesses can embrace it to increase their brand awareness and engage with their customers. It was intended as an introduction to social media, best practices and brief review of some tools that make …

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Merging Your Google+ Business Page With Your Google+ Local Page

Say what you want about Google+ and whether or not it’s worth it to maintain for your organization, Google still uses content within to aid in search results. Claiming your brand’s presence within the Google+ business directory doesn’t cost anything and makes sense to do. My experience with Google is a love hate relationship of …

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Questions and Answers

Often times when I am talking with a prospect about a new project, I come across the same questions. I thought I’d share a list of the ones I hear the most. If you have additional questions for me regarding working together, I would love to hear from you. Feel free to comment on this …

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What Do Search Engines Look For?

Search engines index content on the web with computer programs called “bots,” which move through websites by “crawling” from link to link. In order to provide the most useful search results, search engines assess pages in terms of relevance and popularity. Relevance: The relevance of content on a site depends on how closely it matches …

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