Refine Your Website

A New Journey Begins

October 1st. The start of the 4th quarter of 2019. And a new beginning for this business. Hello and welcome. My name is Jeff Mackey, and I’ve been running Refine Your Website (SIX15 Solutions, LLC) has a “side business” to my day job since 1999. That all changed on Friday September 13th (no coincidence there …

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Do These Things If You Want Your Visitors To Leave

It’s 2017, so I’m assuming your business has a website in some form or another. But is that website helping your business or hurting it? Do you know? Well, if your website has images that won’t load, or take a long time to load, you’re frustrating your visitors. It’s been said that close to 40% …

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Refine Your Site is open for business

Let’s Work Together

Websites should work and be frustration-free. Refine Your Website challenges the typical web design experience by having a proven process. One that results in a website for your business that is easy to use, functional, and effective. Remember the three R’s from your childhood? “Reading, wRiting, and aRithmetic”: Well, in my world, here’s what it …

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SIX15 solutions is now Refine Your Website

I registered the SIX15.com domain in October 1999, and used it ever since as a place on the web for my business and all things I do with website design. SIX15 Solutions, LLC has been an official business since early 2003. I’ve been lucky enough to have worked with 130+ clients over the years, providing …

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Here’s the Part of Being an Entrepreneur That No One Tells You About

Say you love working with WordPress, or love working with Squarespace, or love working with Shopify. Pick a technology platform; it doesn’t really matter. Being an expert in your craft does not make you an entrepreneur. As a kid I loved playing with Lego bricks. The bigger the Lego set, the better. I’d make entire …

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Creating and Using My Own Baseline Theme? Not Anymore

A few years ago, when my WordPress-based website firm was ramping up business I found myself recreating the same template files over and over. Starting with the same base and customizing as needed for the specific client need. After a short while, I discovered Foundation by Zurb, a mobile-first HTML framework that is easily modified …

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I Don’t Offer Discount Codes or Promotional Pricing. On Purpose.

When I first starting making websites for clients, I would take on almost any type of project. And like most web designers, I was under charging and not realizing it. People in our industry tend to be tech focused first and not business focused. We don’t fully understand the proper way to run businesses, to …

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A Few Quick Lessons Learned From You, The Customer

I’d like to think that with each new successful website project, whether it’s for an existing client or a new client, I learned something new. The key of course is to take that new knowledge and merge it into my process, and better yet form new habits for continual improvement. One lesson I am always …

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WordPress Plugins I Install on Every Business Website I Create

Every WordPress developer has their go-to list of favorite plugins they install on each site they develop. Each has a (and should!) have a singular purpose to solve a specific problem or handle functionality specific to the client’s business need. No plugin should be installed “just because other sites are using it and I want …

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