A Customized, Actionable, Plan for Your Business
Before starting on any journey, it’s wise to plan ahead. Refine Your Site offers a Website Roadmap service as a way to help you understand where you’re going, how long it will take, how much fuel (budget) you should expect to use, and what risks face you along the way.
After the session, you’ll have a clear and concise roadmap that will help you solve the problems your business faces as quickly, safely, and economically as possible.
Avoid Costly Potholes
You know you need to do something to drive more clicks, calls, or visits to your business. But you’re not sure what needs to be done to get those higher revenues and conversions. You also know you don’t have all day to make it happen. You need to know where to focus in order to get the highest Return On Investment.
Avoid the marketing potholes early — don’t throw good money after bad. Be confident that for every dollar you spend results in two or more dollars back in your pocket.
A Strategic Deep Dive Into Your Business
What defines success? Failure? The more I learn about your business, its problems, and the goals that you have, the better I’ll be at being able to help you define a Roadmap for your Website to reaching those goals.
What type of people will be interacting with this project? I’ll learn about your ideal customers and users, and attempt to gain a better understanding of who this project is intended for.
After I’ve learned as much as I can about your organization and what you want tomorrow to look like, I’ll assess and analyze the risks in moving forward.
I’ll help you determine how this project should be hosted, what costs might incurred in setup and longterm management, and I’ll help you identify and understand the technologies that will be used to accomplish this project.
For this investment you will get a deliverable containing:
- Full analysis of any existing website
- Detailed functional requirements
- Content delivery schedule and goals
- Full site map and navigation paths
- Initial set of wireframe designs for all identified layouts
- Proposal for design and development work outlining three options
This deliverable is yours to keep even if I do not end up developing your website.
This cost gets applied to any website project moving forward.