It’s 2017, so I’m assuming your business has a website in some form or another. But is that website helping your business or hurting it? Do you know?
Well, if your website has images that won’t load, or take a long time to load, you’re frustrating your visitors. It’s been said that close to 40% people people will click away or click the back button if this happens when trying to view a website.
Are you using your website to gather leads? Do you have your business phone number displayed prominently near the top? No? That’s a mistake. People tend to leave websites if there is no contact information view-able at or near the top.
So you have your website loading fast? Great! But does it look good? Not to you — but to your intended audience. People will quickly lose interest if they find it unattractive.
And if you don’t have a website, that’s a huge mistake. Close to 80% will research a business online before calling, clicking, or purchasing from it. Don’t be that business without a website.
Finally, 2017 is the year that mobile surpassed desktop in viewing websites. Over 50% of people use their phone or tablet to do online research or make purchases. If you’re website is not mobile friendly, it is definitely hurting your business.