I was recently asked by a colleague if buying email addresses from a third party was legal and/or ethical to do when trying to grow an list for email campaigns. She has a client that is targeting a specific market vertical, and rather than trying other avenues for growing their email subscriber list, they found … Read moreIs Cold Emailing Legal?
When I first starting making websites for clients, I would take on almost any type of project. And like most web designers, I was under charging and not realizing it. People in our industry tend to be tech focused first and not business focused. We don’t fully understand the proper way to run businesses, to … Read moreI Don't Offer Discount Codes or Promotional Pricing. On Purpose.
Full Price or Free. That’s the advice I’ve heard about billing for client work. Working for family, friends, or a non-profit? Full Price or Free, no “discounted billing”. When you discount your full-price invoice, you’re cheating yourself, and cheapening our industry. I have done plenty of work for charity organizations in the past, and given them … Read moreEveryone has an opinion on freemium. Here’s mine.
If you or your organization is looking to expand or enhance your online presence, finding the right website design or development partner is one of the most important steps to your success. These days there are certainly no shortage of options to choose from, and that’s a good thing. However, that’s also a problem, since finding … Read moreQuestions You Can Ask a Web Firm Before Signing Their Contract