Marketing

Keys to a Successful Website

Having a website for your business is the most affordable yet most ignored tool in your marketing arsenal. I started SIX15 around the idea that the web can produce positive returns for modest investment. But the web will only work for your business if you put the effort in. And an attractive website is useless…

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Google Analytics Reports You Should Be Paying Attention To

You have a website — great! — but are you tracking visitors and their behavior on your website? You should be, since having a website is sort of pointless unless you know how well it is or isn’t performing. Installing Google Analytics (free, by the way) on your website will give you more information than…

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How Much Does That Free WordPress Website Cost?

So most people know that the WordPress blogging software, or Content Management system, is free to download and use. And in fact WordPress-powered websites make up close to 20% of all websites currently on the Internet. Impressive. It is popular because of its easy learning curve and the fact that, well, it’s free. But is…

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Embracing Social Media: How it can benefit your business

I had the privilege to present to members of the Oxford Chamber of Commerce on March 11 about social media and how businesses can embrace it to increase their brand awareness and engage with their customers. It was intended as an introduction to social media, best practices and brief review of some tools that make…

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Merging Your Google+ Business Page With Your Google+ Local Page

Say what you want about Google+ and whether or not it’s worth it to maintain for your organization, Google still uses content within to aid in search results. Claiming your brand’s presence within the Google+ business directory doesn’t cost anything and makes sense to do. My experience with Google is a love hate relationship of…

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Questions You Should Ask Yourself Every Month

I’m not a fan of business plans, but that doesn’t mean I don’t think about the future and what it could mean for my business. At the end of every day I ask myself two questions: What did I do to make money today? What did I do to bring in business today? Obviously if…

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The Who, What and How for Non Profit Organization Websites

Even non profit organizations need a website. But how best to describe what you’re about and what you’re trying to accomplish with your efforts? Here’s a brief breakdown of the questions to ask yourself when thinking about  a website for your organization. What Are We Doing? What is the mission of your organization? This should…

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What Do Search Engines Look For?

Search engines index content on the web with computer programs called “bots,” which move through websites by “crawling” from link to link. In order to provide the most useful search results, search engines assess pages in terms of relevance and popularity. Relevance: The relevance of content on a site depends on how closely it matches…

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