Marketing

Don’t Email Just Another Newsletter

Pia Silva recently published an excellent article on Forbes regarding company email newsletters, and how most of them simply suck. Despite the harshness of the article, she points out that email marketing STILL beats social media for ROI on customer outreach. Companies make the mistake of bundling up a bunch of links, or about us …

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Comparing Pricing Models

If you’ve ever researched a product, service, or productized service online you may have been presented with one, two or most likely three options on the pricing page of their website. Those options are typically titled something like ‘basic’, ‘pro’, ‘advanced’, or ‘bronze’, ‘silver’, ‘gold’. Additionally, those options list out what’s included for that option, …

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Do These Things If You Want Your Visitors To Leave

It’s 2017, so I’m assuming your business has a website in some form or another. But is that website helping your business or hurting it? Do you know? Well, if your website has images that won’t load, or take a long time to load, you’re frustrating your visitors. It’s been said that close to 40% …

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Refine Your Site is open for business

Let’s Work Together

Websites should work and be frustration-free. Refine Your Website challenges the typical web design experience by having a proven process. One that results in a website for your business that is easy to use, functional, and effective. Remember the three R’s from your childhood? “Reading, wRiting, and aRithmetic”: Well, in my world, here’s what it …

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A Few Quick Lessons Learned From You, The Customer

I’d like to think that with each new successful website project, whether it’s for an existing client or a new client, I learned something new. The key of course is to take that new knowledge and merge it into my process, and better yet form new habits for continual improvement. One lesson I am always …

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Your Website Doesn't Have To Be Beautiful To Be Effective

SIX15 aims to make websites that are frustration-free. And by that I mean not frustrating the visitor with a site that loads slow, or has text too small to read on a mobile device, or has a link to a huge PDF file for a menu. And frustration-free for the website admin — allowing for …

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The 4 Things to Focus on for Your Website

So you just launched your new website. Great! Now what?You may think you’re done. You’d be wrong. There are four things you should regularly focus on (or have someone do it for you) for your website in order to keep it happy and healthy — making sure it accurately and effectively represents you and your …

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Your Website Visitors Need to See These Things On Your Website

Yes, there are literally thousands of great looking website designs available for purchase and download from places like Themeforest.net. You can have one of these designs up and running for your business, or better yet have one customized for your market, in a few weeks or less. However, the catch is you’re relying on the …

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website audit checklist

Does Your Website Pass The Test?

Having a website is not enough these days. You must keep an eye on it’s performance and regularly check to see if it’s giving you the return on investment you’re expecting. There are four areas to focus on to make sure your site is set up to optimal conversions: Offer Call to Action Form Trust Visual Hierarchy …

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